Measuring Consumer Preferences

Free Presentation

Measuring Consumer Preferences

Presentation of the XLSTAT Conjoint feature at Research & Results 2019. What is Choice-Based Conjoint analysis and how this method can be used in market research?




Download our presentation given at the Research & Results trade show (Munich, October 23rd 2019) to see a quick application using XLSTAT.

Table of contents

  • What is CBC analysis
  • The Case Study
    • The contect
    • The CBC survey
  • The application in XLSTAT
    • Data preparation
    • Generate the CBC design
    • Run the CBC analysis
    • Market simulation
  • A successful use of CBC analysis

Writer profil

Thalia Anagnostou

Chief Customer Officer

After experiencing the challenges and needs of data analyst’s role in various fields and countries, Thalia Anagnostou, Customer Engagement and Enablement Manager at Lumivero, has been in charge of technical support and pedagogical content creation for XLSTAT and other data software solutions. With a user centric approach, Thalia Anagnostou teaches how to leverage XLSTAT functionalities for any statistical project.

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